Of course, perhaps the most important issue for the owners of children’s clothing stores is the creation of an optimal assortment that will help attract customers and will meet their tastes and needs. This issue is particularly acute for entrepreneurs, because often the area of such points turns out to be modest, and funds are limited. As a rule, about half of the amount of investment in the store is spent on the purchase of goods for sale. That is why it is important to do everything right at the stage of forming the initial assortment – any mistake will cause a significant material blow to the business.
Before purchasing children’s clothing, every entrepreneur should go to the nearest stores and carefully study their product range. What brands do they sell? What is their pricing policy? What is the ratio of things of different seasons? How do they lay out the goods? You don’t just need to collect information by answering all of the above questions, you also need to analyze all the data about your direct competitors. Compare the number of customers and the features of the assortment, and determine the winning and losing strategies. Moreover, you should look for flaws in the points of your business rivals and try to avoid them in your own business – so you will give yourself a big head start even at the start of the activity.
Of course, the breadth and depth of the assortment will also be influenced by the format of the store (breadth is the number of product names, for example, shorts, skirts, trousers, etc., while depth is the number of brands represented for each name). If you open a small store with an area of up to 50 square meters, you should not order 10 different brands for different names, then if you open a large point, you can afford such a variety